Luckily the days have long since passed when caring about fashion denoted an airhead. Men and women can now be openly interested in clothes and style and still be considered to have an active brain. Some of the sharpest journalistic brains now report on fashion trends and what that means to the economy as well as the history of clothes and design. Arguably, the pendulum has swung too far the other way as women CEOs and MPs, not just those in media, must be interested in clothes, fashion and looking immaculately soignee, while their male colleagues can still pass muster with a careworn, rumpled look.
Back in the day, I was told as a young Fleet Street journalist that I could not possibly be a serious news reporter and care about clothes or all I’d be given to write about were fashion shows. Wish I’d had the courage to reply then, Course you can, stupid, and at so many levels.
For behind the comment lurks the belief that what we wear is superficial, that it indicates a life devoid of seriousness where books and matters of the mind are concerned. No, actually, we can do both. Ive been thinking a lot about fashion recently for my current book on Women in Paris during the War, Occupation and Beyond; Les Parisiennes. These women cared desperately about what they wore and how they looked, seeing it as their patriotic duty to dress as well as they possibly could in spite of the restrictions. They decided that wearing the most outrageous shoes and hats trimmed with whole fruits, plants, feathers and whatever was an act of defiance to the Germans and showed support for their husbands if they were away fighting or in prisoner of war camps. Okay so its not exactly being part of the resistance if such a thing existed. But it was their way of showing a determination to be just a little bit resistante. By contrast, the British and American women, fighting the same war, saw it as their patriotic duty to be as dowdy as possible, reflecting the harsh times. The different responses provide fascinating historical and cultural insights.
So I couldn’t have been more delighted to be featured for the first time in my life in the fashion pages of The Times recently. My fashion advice? The importance of being comfortable. Well I am the proud owner these days of a freedom pass with no pretensions to being a model. But the truth is I do care about fashion and have a serious interest in matters that concern women, which is sometimes, but not always, an interest in clothes and fashion.